Page 85 - Anales RADE vol I n 1
P. 85
Further, the primary difficulty found in the definition of the generic
variables and more so in the definition of the specific variables is that that the
selection process is only final once the measurement indicators have been defined
thereby producing a cyclical iterative process, as cited in the “Méritum Guidelines”
and the “Danish Guidelines”.
During the integrated analysis, it was clear that the generic variables were
applicable across the different companies. However, the specific variables were
excluded given that they are the product of specific initiatives and objectives being
undertaken by each company and may not apply to their competitors.
Consequently, the variables and indicators were reclassified in function of the key
intangibles defined for the sector and were re-expressed in a generic fashion in
order to insure that they could be applied to various companies.
To summarize, the structured indicators have a global quality given that
their purpose is to provide simplified information relevant for facilitating the
general management of key intangibles and to insure that they are stable over
time. However, day-to-day management of a company’s intangibles requires the
gathering and monitoring of second-order indicators and the development of
measurement systems for each business unit (generation, distribution, and
marketing).
The particular characteristics of the industry are evident in all those
indicators related to production processes and it is these variables and indicators
where the analysis of case studies becomes more relevant. On the other hand, the
variables and indicators in the existing models such as those related to human
resources, customers, and public relations can be applied directly.
Other areas such as internal communications and flexibility, which are
included as variables in some existing models, have been used in this case study at
the level of key intangibles. This reveals another unique characteristic of this
industry: as certain competencies are more developed within certain electrical
utilities, certain variables need to be further broken down and analyzed.
The results obtained during the aggregate analysis of each set of indicators
for each of the companies analyzed in order to arrive at the general indicators for
the sector, are set forth in Tables 7 through 12.
85| A case study on spanish electrical utilities
variables and more so in the definition of the specific variables is that that the
selection process is only final once the measurement indicators have been defined
thereby producing a cyclical iterative process, as cited in the “Méritum Guidelines”
and the “Danish Guidelines”.
During the integrated analysis, it was clear that the generic variables were
applicable across the different companies. However, the specific variables were
excluded given that they are the product of specific initiatives and objectives being
undertaken by each company and may not apply to their competitors.
Consequently, the variables and indicators were reclassified in function of the key
intangibles defined for the sector and were re-expressed in a generic fashion in
order to insure that they could be applied to various companies.
To summarize, the structured indicators have a global quality given that
their purpose is to provide simplified information relevant for facilitating the
general management of key intangibles and to insure that they are stable over
time. However, day-to-day management of a company’s intangibles requires the
gathering and monitoring of second-order indicators and the development of
measurement systems for each business unit (generation, distribution, and
marketing).
The particular characteristics of the industry are evident in all those
indicators related to production processes and it is these variables and indicators
where the analysis of case studies becomes more relevant. On the other hand, the
variables and indicators in the existing models such as those related to human
resources, customers, and public relations can be applied directly.
Other areas such as internal communications and flexibility, which are
included as variables in some existing models, have been used in this case study at
the level of key intangibles. This reveals another unique characteristic of this
industry: as certain competencies are more developed within certain electrical
utilities, certain variables need to be further broken down and analyzed.
The results obtained during the aggregate analysis of each set of indicators
for each of the companies analyzed in order to arrive at the general indicators for
the sector, are set forth in Tables 7 through 12.
85| A case study on spanish electrical utilities
