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activities undertaken to develop each intangible. In order to facilitate the definition
of key variables and relate them to the reality of business, the concept of
“intangible value chain” has been incorporated as an ancillary tool in order to
establish the basic sequence of activities or initiatives that the firm ought to
undertake in order to develop the relevant key intangible.

Only at the end of this process are the different variables and indicators
classified on the basis of their relationship to human capital, structural capital or
relational capital. In order words, the definition of the key variables has focused on
processes and takes into account the activities that the firm should undertake to
manage its intangibles.

Taking into account these considerations, the structure of the model in
which the variables and indicators are defined, features the following categories as
set forth in Figure 2.

a) Key Intangibles are defined as the core competencies that the firms in an
industry need to develop maintain, develop or acquire in order to achieve their
strategic objectives. In other words, these objectives comprise the challenges,
in terms of intangibles, faced by electrical utilities in the current environment.
These intangibles form the fundamental basis of the intellectual capital model
for firms in this sector on which the model is designed and developed.

b) The Relevant General Variables are defined as a function of the “intangible
value chain”, in other words the overarching management processes that
contribute to the acquisition, development and maintenance of the key
intangibles.

c) A subcategory of Specific Variables which comprise the general variable,
related to the activities undertaken to manage each key intangible respectively.
These variables are defined only at the firm level given that they lose relevance
at the industry level.

d) A series of Indicators are used to measure the corresponding variables; these
indicators can, in turn, be classified in relation to Human Capital, Structural
Capital and Relational Capital.

FIGURE 2

KEY ELEMENTS OF THE REFERENCE MODEL USED

GENERAL SPECIFIC INDICATORS
VARIABLES VARIABLES (HC-SC-RC)
-VALUE CHAIN-






KEY
INTANGIBLE









HC: Human Capital, SC: Structural Capital, RC: Relational Capital

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