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FIGURE 1

ELEMENTS OF THE INTELLECTUAL CAPITAL MODELS UNDERLYING
THE MERITUM AND DANISH GUIDELINES

MÉRITUM GUIDELINES DANISH GUIDELINES
STRATEGIC
OBJETIVES KNOWLEDGE
CRITICAL NARRA TIVE
INTANGIBLES - Valor añadido al cliente
IDENTIFICATION - Uso recursos basados
MEASUREMENT INTA NG IBLES en conocimiento.
ACTION RESOURCES MANAGEMENT
CHALLENGE
INTA NG IBLES
ACTIV ITIES INITIA TIVES
- Existing initiatives
-Adquisition - Strategies and associated
-De vel opm ent
- Evaluation objeti ves.
- Control - New initiatives
- Preordination of initiatives
INDICA TORS
INDICA TORS
ACTION
STARTING POINT IN MODEL DEFINITION NO EXPLICIT PHASE

Source: source: developed on the basis of dmsti (2003b) y cañibano y otros (2002)



Many of these studies have revealed that the application and adaptation of
guidelines and models depend on the individual characteristics of each company as
well as their cultural and geographic context (Chaminade and Roberts, 2003).

The implementation of these models inside the firm, have also revealed that
management should not only focus on the intangible assets of the company but
that an integrated view of both intangible and tangible assets is needed (Bernad,
2004). In this regard, significant contributions have been made by researchers that
have revived the Balanced Scorecard model, in whose fundamentals is the
definition of the elements (both tangible and intangible) that allow reaching a
company’s strategic objectives. Within this perspective are included works by
Mouristen et. al. (2005) and Anne Wu (2005).

With respect to trends in the disclosure of intellectual capital, various
empirical studies have been conducted setting out the advances by companies in
the reporting of information related to intellectual capital in different geographic
contexts. Several countries have been studied including India and Spain (Ordóñez
de Pablos, 2005); Holland, France and Germany (Vergauwem, 2005). Likewise,
other studies have evaluated the use that financial analysts would have for these
reports (Guimón, 2005). The conclusions indicate that because reporting is
voluntary, very few companies disclose any information regarding their

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